GRAPHIC DESIGN + ART DIRECTION | CONTACT
LAURA GRUENTHER


CASE STUDY

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FULL PRESENTATION OF AN IDENTITY SYSTEM
 Cambridge Advantage, Honolulu HI

COMPANY PROFILE
Cambridge Advantage was a new business venture that would offer exceptional children's educational programming and products ~, integrating music, dance, art, science, math, history and language to create a unique educational experience. 

OBJECTIVE
Create an identity that would reflect the energy and vision of this new business venture. It must appeal to children of all ages through a lively sense of play – while reassuring their parents of the highest quality educational values conveying integrity and distinction. It must be able to compete with its established competitors, be versatile, easily expandable, and adaptable to every potential application. 

SCOPE OF PROJECT
Design a comprehensive identity system consisting of integrated elements to establish the "graphic standards." As the most important unifying element. the usage of the logo must be clearly defined ~ along with standard usage for typography, color palette, lock-up devices, patterns, and icons. Once the identity's graphic standards were established, they would then be applied to a basic stationery package.

STAGE 1 : ROUGH SKETCH 1 : COLUMN

STAGE 1 : ROUGH SKETCH 2 : PENCIL

STAGE 1 : ROUGH SKETCH 3 : OWL

STAGE 2 : GRAPHICS STANDARDS VARIATION 1

STAGE 2 : GRAPHICS STANDARDS VARIATION 2

STAGE 2 : GRAPHICS STANDARDS VARIATION 3

STAGE 2 : GRAPHICS STANDARDS VARIATION 4

STAGE 3 : APPLICATION OF GRAPHIC STANDARDS TO STATIONERY